How shapewear sparked a billion-dollar underwear war

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It’s the unlikeliest trend of 2023 – the curve-hugging lingerie has gone from discreet big knickers to must-have status symbols

Victoria's Secret alum built multi-million dollar lingerie

Telegraph Magazine features - Page 4 - The Telegraph

How Shapewear—Like Spanx and Skims—Went From Underwear to High

The Origins and Evolution of Shapewear –

Spanx's Sara Blakely: Turning $5,000 into $1 billion with panties

Telegraph Magazine features - Page 4 - The Telegraph

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Underwear - The Telegraph

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