Hanes new Hanes Originals line of underwear is designed for Gen Z

Hanes is known for its classic white underwear. Can its colorful new Hanes Originals line sell the brand to Gen Z?

ORIGINALS UNDERWEAR - COLLECTIONS - HANES ORIGINALS

ORIGINALS UNDERWEAR - COLLECTIONS - HANES ORIGINALS

ORIGINALS UNDERWEAR - COLLECTIONS - HANES ORIGINALS

ORIGINALS UNDERWEAR - COLLECTIONS - HANES ORIGINALS

Hanes Originals Premium Men's Briefs : Target

Hanes Originals Men's Boxer Briefs, Stretch Cotton Moisture

This Hanes® Total Support Pouch boxer briefs for men 3-pack is one of our most comfortable styles yet, thanks to its anti-chafing design and X-Temp™

Hanes Men's X-Temp Total Support Pouch Boxer Briefs with Utility Pocket, Moisture-Wicking Underwear Boxer Briefs, Tagless Boxer Briefs, 3-Pack

Hanes travels back to 1901 and the 'invention of comfort' in fun Martin Agency ads

BASICS THAT ARE FAR FROM BASIC, A Stylish collection of cool, modern essentials designed for comfort, made for every body. Be yourself in Hanes

Hanes Originals Men’s Boxer Briefs, Moisture-Wicking Stretch Cotton, 2-Pack

Hanes Reignites With Stylish and Comfortable New Hanes Originals Collection

Hanes Ultimate Men's Originals Boxer Briefs & Trunks, Supersoft Bamboo from Viscose Underwear, 3-Pack, Regular Leg-Black-3 Pack, Small at Men's Clothing store

HANES ORIGINALS

Hanes Classics Women's Panties 4-Pack No Ride Up High Cut Cotton

New Hanes Originals collection

HANES ORIGINALS