For brands investing in nascent sports leagues from football to kabaddi, it
For brands investing in nascent sports leagues from football to kabaddi, it's a high risk, high reward game of glorious uncertainties
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The NFL is on a long business winning streak. We asked insiders and experts for the next frontiers the league might try to conquer
War of the Indian sports leagues: A high stakes game for brands, ET BrandEquity
Page 13 of 15 - News & Stories by Ravi Balakrishnan
Saudi Pro League signs deals with broadcasters for rights to screen games in over 170 countries
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Sports marketing special - Latest sports marketing special , Information & Updates - Marketing & Advertising -ET BrandEquity
Women's Cricket League in India Sells Five Teams for $570 Million - The New York Times
Europe's Super League Is Dead, but UEFA Needs Reform