Lounge Underwear founders on its first ever pop up shop

Husband and wife duo Melanie Marsden, chief brand officer, and Daniel Marsden, CEO, launched hit lingerie brand Lounge Underwear in 2015 - and they have just launched their first foray into bricks and mortar, with a pop-up shop in London's Covent Garden running from Saturday 3 December - Sunday 11 December. Drapers has a first look, and hears what's next in the physical retail space for the cult label.

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Lounge Underwear founders on its first ever pop up shop