Patagonia: The Rise Of Brand Community, by Yuqun Xing
Imagine it’s sewed on the backside of ZARA’s tag. Customers would definitely get confused and have polarized opinions. Patagonia has always been a political brand. I was surprised with the tag…
Summer Read #2 With a Love Brand : Patagonia's Top 5 Concrete Activations To Preserve a Unique Brand Purpose 🌱
Patagonia: The Rise Of Brand Community, by Yuqun Xing
The Patagonia Brand Story - Brand The Change
What can brands learn from Patagonia?
Sold Killer Instinct Speed 425 Archery Talk Forum
Yvon Chouinard Donates Patagonia to Fight Climate Crisis
The Rise of Patagonia: How Yvon Chouinard Created the Outdoor Brand Giant
Patagonia founder Yvon Chouinard's history of activism - Los Angeles Times
Clean Juice: How Mobile Application Boosts Customer Loyalty, by Yuqun Xing, Marketing in the Age of Digital
Patagonia on LinkedIn: How Patagonia Became The Most Reputable Brand In The United States
The Patagonia Brand Story - Brand The Change
How Does Juice Press Win Customers' Hearts In the Time of Coronavirus?, by Yuqun Xing, Marketing in the Age of Digital
The Patagonia Brand Story - Brand The Change
Patagonia Gives Away Its Entire $3 Billion Worth To Fight Climate Change
