Morphe's Jeffree Star split shows high risk of reliance on influencers

Now that cosmetics giant Morphe has officially cut ties with beauty mega-influencer Jeffree Star, many are asking in hindsight why it took so long. 

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Morphe Closing All US Stores After Failed Bet on Jeffree Star, James Charles - Bloomberg

Jefree Star - Makeup

Jeffree Star Dropped By Morphe Cosmetics After 'Inappropriate' Behavior – Hollywood Life

Morphe Has Cut Ties With Jeffree Star Cosmetics

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Jefree Star - Makeup

Jeffree Star Dumped by Morphe Cosmetics

Jeffree Star Cosmetics Responds: Morphe Officially Cutting Ties

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