Nike's Sponsorship Efforts In The Women's World Cup Prove More

After a sensational performance saw the U.S. win the FIFA Women’s World Cup, the victory also served to highlight just how successful Nike’s marketing has been. The iconic brand has been a harbinger of women’s representation in sport long before equality was even trending, but it still has a long way to go.

Women's World Cup shows how marketers are undervaluing women's sport

All Nike 2023 Women's World Cup Kits Released - Footy Headlines

Move over, Barbie. Nike spotlights the icons of the Women's World Cup

Broadcaster standoff shows fragile state of Japanese women's

Nike's Impact on 2019 FIFA Women's World Cup

Nike 2023 Women's World Cup kits

USWNT debuts new custom Nike, Martine Rose suits at FIFA Women's

The Women's World Cup team has set a new standard in sports — and

More sponsorship for women's sport expected this year

Nike Dream Further Campaign Women's World Cup