Men choosing to shave and wax their nether regions is a trend that has taken off in recent years, and companies like Channing Tatum-backed start-up Manscaped are looking to cash in.
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Gone are the days when a quick jump in the shower followed by a brief spray of deodorant was all guys needed before heading out of the house. Male grooming has taken off in recent years, with products for men cropping up on shelves and online.
I can see change spreading': why male grooming is booming, Beauty
A Channing Tatum-backed start-up reflects rise in manscaping – why shaving and waxing below the belt will continue to grow
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A Channing Tatum-backed start-up reflects rise in manscaping – why shaving and waxing below the belt will continue to grow
Channing Tatum Shaves His Head After Filming New Movie: 'It's a Bit of a Ritual
A Channing Tatum-backed start-up reflects rise in manscaping – why shaving and waxing below the belt will continue to grow